To make the partnership work, GoPro equips athletes and adventurers from around the world with the tools and funding to capture things like races, stunts, and action sport events on video - from the athlete’s perspective. These shared values make them a perfect pairing for co-branding campaigns, especially those surrounding action sports. Instead, both have established themselves as lifestyle brands - in particular, a lifestyle that’s action-packed, adventurous, fearless, and usually pretty extreme. GoPro doesn’t just sell portable cameras, and Red Bull doesn’t just sell energy drinks. GoPro & Red Bull Co-branding Campaign: Stratos To show you what makes them so successful, we’ve curated a list of 13 examples of great co-branding partnerships to inspire you.Ĭo-Branding Partnership Business Examplesġ. There are a ton of great examples of co-branding partnerships out there. Both audiences need to find value - like chocolate-loving fans of Betty Crocker and Hershey’s. Co-branding can be an effective way to build business, boost awareness, and break into new markets, and for a partnership to truly work, it has to be a win-win for all players in the game. Partnership Business ExamplesĬo-branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand, too. In fact, these brands still create new co-branded products to this day. There’s something brilliant about that co-branded product: It’s a fun way to marry two classic brands into one delicious experience for fans of baking and chocolate alike. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe.

Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products are the result of two separate brands working together.

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